Social media has changed a lot over the past decade. In the early days, social media was mostly a social platform. People connected with each other to discuss hobbies, interest, and leisure. Today, people use social media for business and promotional pursuits. One business venture entails making oneself a social media and online superstar. No one should laugh at such a notion. YouTube celebrities can and do make a lot of money. Persons with well over a million followers can amass incredible sums of money.
A lot of work goes into building up strong followings on Facebook, Twitter, Instagram or YouTube. A lot of social media interactions and self-promotion are required to achieve such results. Utilizing advancements in technology further assist the process of being active on social media.
Those who understand how to boost their online profile and do so with diligence may be able to become online celebrities who reap rewards for their work.
The Minor Celebrity
True, becoming a major celebrity with a huge following online can be extremely difficult. Not everyone is able to garner followers that number in the hundreds of thousands. Amassing 3,000 or so followers may be perfectly fine for those with a reasonable business plan that targets a niche. Martial arts instructors with a small global following could become popular with a few thousand followers. Within that small niche of followers may be customers who pay for online lessons or purchase eBooks. The basic marketing strategy here is to give “good stuff” away for free with the hope a small segment of the audience chooses to make a purchase.
The Social Media Management Plan
Social media does a lot to drive people to promotional videos. Whether the video is hosted on the social media site or elsewhere, driving visitor engagement must be done with great effectiveness. Thankfully, technology does exist to support effective social media management. Various social media tools are being developed all the time. Budding online entrepreneurs must stay on top of the new arrivals on the social media tool landscape. There is not harm in asking questions such as “What is a bot?” The harm comes from not performing the necessary research to answer such questions. If you are relying on social media for business success, don’t fall being technological developments and trends.
Basic Tech Tools Help
Creating a video on an old, outdated camera won’t exactly help the cause of impressing an audience. Invest in a solid HD camera that is easy to use and delivers excellent audio and video quality. Procuring a basic video editing program helps ensure the finished video looks polished and professional. The video must impress an audience or else it will fall flat.
Not everyone has the budget to hire a professional video team and, honestly, a number of popular social media, Instagram, and YouTube celebrities don’t use them. A host of videos is shot with a good mobile device. Ultimately, the content of the video and the star at the center of the video sell things.
Of course, relying on good tech is a smart strategy as well.